As the Brand Development Lead, you’ll help define what’s next for the brand and execute it end to end.This involves shaping the launch mix: learning the product with NPD (new product development), bringing ideas alive on pack with our design partners and turning insights into powerful narratives across touchpoints. And finally, this involves leading the journey from concept to launch, ensuring each innovation hits the market with clarity and excitement.

Key Responsibilities:

As the brand development lead, you will be responsible for -

1. Defining what’s next for this brand:

Their core insight is simple: half-truths are more dangerous than lies. And because the world of food is full of them, there are plenty of ideas on what they need to launch. In that sense, they don’t suffer from lack of ideas - they

suffer from too many good ones :) You’ll help them prioritise, shape, chart the

innovation pipeline and define what’s next here.

2. Leading Mix Development (Product + Pack + Proposition):

Below is what this entails:

Product: You’ll work with our NPD (new product development) to feed into and

understand the product in making.

Bringing Communication to life: You’ll listen to consumers and read the

market. And combine these insights with product learnings to craft clear,

compelling messaging and narratives for launch.

Owning pack design with our design partners: you’ll work with our design

agency to bring the idea alive on the pack.

Building the Business Case & P&L: You’ll size the opportunity, build the P&L,

and make the case for what we launch (and what we don’t).3. Execution of Go-to market:

Driving End-to-End Launch Execution: Orchestrating the journey from