We’re looking for a Brand Manager who will act as the custodian of the brand - someone who can own the brand end-to-end, think long-term, and execute sharply across digital, product, and community touchpoints.

Role Overview

As Brand Manager, you will be responsible for shaping, executing, and protecting brand across all consumer-facing channels. This is a strategic + hands-on role that sits at the intersection of storytelling, launches, content, and growth.

You will work closely with the founder, growth, performance, product, and operations teams to ensure the brand is consistent at every touchpoint.

Key Responsibilities

1. Brand Strategy & Direction

Own and execute the overall brand marketing strategy, including annual and

quarterly brand calendars.

Define and evolve TBW’s tone of voice, visual identity, and messaging framework.

Lead go-to-market (GTM) strategies aligned with business and growth goals.

2. Product Launches & Brand-Led Campaigns

Own end-to-end brand strategy for product launches - positioning, pricing, narrative, and timelines.

Conceptualise and execute brand-led campaigns that build long-term equity.

Ensure consistent storytelling across social, digital, website, offline, and e-commerce platforms.

3. Social Media & Content Strategy

Define and own content strategy across platforms - content pillars, storytelling

approach, messaging hierarchy, and visual direction.

Work closely with creators, designers, and video teams to maintain quality and

consistency.

4. Performance Marketing – Creative Direction