Role Overview

Own and scale the brand’s social identity across India and key global markets (US, UK, Canada, UAE, Singapore). Build a high-impact content ecosystem that drives cultural relevance, community, and 150M+ monthly views.

What You’ll Drive

Social Strategy & Voice

• Lead a unified multi-platform strategy across 8+ regional languages
• Build a strong, consistent digital voice aligned with a premium brand
• Manage and mentor a high-performing social & content team

Content & Video Engine

• Set up a fast-moving content engine (Reels, Shorts, Lives, Explainers)
• Own cultural moment marketing and tentpole calendars
• Scale regional activations into nationally amplified narratives

Product & Creator Marketing

• Translate product updates into engaging social stories
• Build structured, ROI-led influencer programs
• Keep the brand at the center of trending conversations

Reputation & Community

• Strengthen Share of Voice and positive sentiment
• Ensure strong ORM and response efficiency across platforms

KPIs

• Industry-leading brand recall & consideration